We are a brand publishing house with offices in Berlin, Hamburg and Munich. We help our customers adapt their brands and communication to keep pace with the prevailing market requirements, guiding them on how to restructure their communication and marketing activities and optimise their organisational frameworks. Instead of clinging to outdated trends, we place the focus on the customer journey.

To do this, we build control centres and newsrooms from which the communication activities of all departments are structured and managed by data-driven and topic-oriented means. This triggers not just an improvement in the organisation’s capacity to react, but also in the efficiency and quality of sales, marketing and B2B communication. It also enables the organisation to better understand its target groups and their communities.

But we don’t just develop empirically based content strategies for our clients, we also provide them with top-notch content. We find and tell the stories that their customers want to hear – working with the best storytellers and across all channels, formats and languages. Around the world. At all times.

Tina Turner




Selected Clients

Amazon Deutschland | Bulthaup | Bayerische Hausbau | Beisheim Stiftung | Deutsche Telekom AG | Dreissigacker | Edel SE und Co. KGaA | EYZ media GmbH | Global Covenant of Mayors | Hofmann Menü-Manufaktur GmbH | Marine Steward Ship Council | MEPLAN GmbH | Mercedes-Benz | Messe München | Metropolregion Rheinland | Penguin Random House | Stadt Köln | Stage Entertainment | Tina Turner | Under Armour | UnternehmerTUM | Vitra | and many more…




Marketing concepts and strategies | Digital communication strategies | Content & channel strategies | Target group segmentation | Brand core definition | Brand architecture | Employer branding | Customer experience strategy | Newsroom organisation & process support | Market & consumer research | Speaker management


Target group analysis & market research | Social listening & media impact evaluation | SEO analysis | Brand evaluation model | Interface development (APIs) | KPI model design & development | Performance tracking | Content programs | AI-based semantic analysis | Convergence analysis | Attribution modelling | Dashboard development & realisation | Ad-hoc reports | KPI forecasting


Community magazines | Corporate magazines | Books & photo albums | Corporate design | Film production | TrueBrandStories | Short films | Documentaries | 360° events | Podcasts


  • MADAME wins industry leader from AD I Press Release

  • MONSIEUR cooperates with HANDELSBLATT I Press Release

  • Hamburg Media School Foundation again supported by LOOPING GROUP I Press Release

  • MADAME readers are becoming younger and wealthier - MADAME marketer EV Media strengthens with industry experts I Press Release

  • Fashion magazine MADAME gets new logo and further expands editorial staff I Press Release

  • Mirriad Advertising and LOOPING GROUP enter into strategic partnership I Press Release

  • On the occasion of its 20th anniversary, Telekom Electronic Beats has developed the Cube together with WAF GmbH and LOOPING GROUP. The Cube is an interactive, inclusive space that excavates the first two decades of TEB's in-depth music journalism I Website 

  • MADAME brings Bettina Billerbeck on board as editor-in-chief - Julie Gorkow takes over as head of Beauty and Health I Press Release 

  • LOOPING GROUP pushes further development of P!NG - Bernadette Mittermeier takes over as Editor-in-Chief I Press Release 

  • LOOPING GROUP and UnternehmerTUM begin cooperation at Munich Urban Colab I Press Release 

  • MADAME celebrates iconic actress's Senta Berger's 80th birthday I Press Release

  • LOOPING is pleased to report a 31.5 percent increase in retail sales in Q1 2021 with MADAME I Press Release 

  • LOOPING GROUP presents JANINA KUGEL's first book: "IT'S NOW." I Press Release 

  • LOOPING GROUP and Wort & Bild Publishing Group found "Vita Health Media" - a joint venture for health communication I Press Release

  • LOOPING GROUP launches its own Public Relations Unit and strengthens itself with Stefan Mauerer I Press Release

  • LOOPING GROUP focuses on corporate culture with Co-Founder Rüdiger Barth as new Head of Talent & Culture I Press Release

  • LOOPING GROUP appoints Dr. Michael Karg as Chief Operating Officer - new office in London I Press Release

  • LOOPING GROUP acquires the media brand MADAME | Press release

  • LOOPING GROUP developed a new recruiting campaign for the ERGO Group for sales | more Information

  • LOOPING GROUP develops and implements data-based PowerRoom for GASAG AG I Press Release

  • LOOPING GROUP supports the global networkers* of Ashoka | Press release

  • The Human Vaccines Project supported by the LOOPING GROUP and the Harvard Chan School of Public Health establish a joint initiative in the fight against COVID-19 I Press release

  • LOOPING GROUP together with the experts of the Human Vaccines Project starts a weekly newsletter on COVID-19 I Click here for the first issue!

  • LOOPING GROUP develops consumer campaign for Menü Manufaktur Hofmann: The "We stay at home" menu I Press release

  • The star economist and Nobel Prize winner Robert Shiller in an interview with Ping! I Excerpt in the Wirtschaftswoche!

  • LOOPING GROUP launches: Under one blanket - The new podcast series by Axel Hacke and Ursula Mauder | Press release

  • LOOPING GROUP develops worldwide communication strategy for the Human Vaccines Project | Press release

  • LOOPING GROUP on our own behalf: Our handling of COVID-19

  • New job in New York | Source: Süddeutsche Zeitung from 05.03.2020
  • Klaus Brinkbäumer becomes consultant of LOOPING GROUP | Press release





360° editorial planning | Community management | 360° campaigning | Brand narrative development | Brand safety | Editorial concepts & development | Scriptwriting (series and features)


Corporate websites | Software concepts & planning (web + mobile) | Apps | AI | Digital asset management systems (DAM) | E-commerce platforms | Administration of enterprise solutions | UX strategy & design | Agile project management according to SCRUM and Kanban | Campaign (SEA/SEO, display, microsites)


Prannerstrasse 11 | 80333 München


Linienstrasse 144 | 10115 Berlin


Brooktorkai 5 | III. Boden | 20457 Hamburg


2 Tabernacle Street I London, EC2A 4LU