Creative Director (Copy) - BMW

Experienced, full-time, London

Who we are

Looping Group is a young, dynamic, full-service integrated agency rich in culture and brimming with ideas. We're looking for talented and interesting people with a passion for storytelling. If this sounds like you then perhaps ... your story starts here.

Your mission

Headline Tasks:
  • Inspire and develop your team.
  • Help us build The Game’s concept and craft reputation.
  • Inspire the creatives to make famous work. 
  • Be a positive but critical gatekeeper for our craft and quality.
  • Support the CCO / ECD / CD levels
  • Drive excellence and instil a new quality benchmark in the team. 
  • Help the client to value craft as highly as a concept.
  • Make famous work you are proud of.
  • Focus on a voice for the brand. 
  • Inspire the team to find the right words for the task.
 
General Tasks:
  • Help raise the creative bar, set and maintain a consistently high standard.
  • Meet the brief while looking for cut through with all campaigns with copy you read to the last full stop.
  • Develop our copy writers, script writers and editors to refine their craft.
  • Push consistency across all channels to help BMW rediscover their voice.
  • Provide leadership, mentoring, organisation and creative direction for junior creatives. 
  • Help establish strong client partnerships by playing an active role in briefings, presentations, reviews and events. In put with the client on campaign reviews. 
  • Prepare and present successfully to Senior clients.
  • Work with the Client Service Director’s account team and resource planners to manage creative teams’ workloads and ensure they are ready and deliver on time.
  • Play a role in new business pitches for BMW departments and other social clients.
  • Help to find and nurture the best talent.
  • You help make THE GAME famous for its work, both for its concept and craft
  • You support the Creatives to develop the campaigns.
  • Build agency, client and account relationships.
  • You line manage your group.
  • Promote and refine the working process across THE GAME.
  • Read and agree on creative briefs coming in.
  • Sign off all work leaving your group, going out.

Your profile

Approach:
  • Lead by example.
  • Ambassador for THE GAME. 
  • Help make people proud to be in your team.
  • Collaborate for success.
  • Champion the power of strong creative both internally and externally.
  • Partner with the CD’s and Associate ECDs to champion craft.
  • Inspire internally and externally. Recognized by the team as a key contributor.
  • A team player able to inspire and motivate. 
  • Set a high standard and help people meet it.
  • Build strong inter agency relationships, promoting integration.
  • You take ownership of deliverables, managing them independently and efficiently.
  • You probe to find out the “whys behind the whats”
  • You always understand who your audience is and tailor messages to meet its needs.
  • Keep on eye on what’s next.

Why us?

  • Flexible hybrid working (combine office days and working from home to suit your needs)
  • Opportunity to work from abroad
  • Annual company trips & events including a workation in Portugal and monthly socials
  • Access to thousands of discounts and wellness offers via Perkbox
  • Employee Assistance Service via WeCare App
  • Life Assurance and Income Protection Cover
  • 25 Days Holiday + your birthday + Christmas closure
  • Cycle to work scheme
  • Regular Learning & Development opportunities such as Young Leaders Programme, our internal P!NG Academy, German & English language courses and more
  • Engaging, open and inclusive company culture based on our values, the Looping ABC: be ambitious, be brave, be collaborative
  • Structured bi-annual feedback process
  • Attractive and central office locations in Berlin, Hamburg, Munich and London
  • Employee referral bonus – up to £1000

THE BUSINESS

Founded in 2016 by journalists, creatives and producers, we have established ourselves as a leader in data-driven storytelling, working with an impressive roster of brands including BMW, Mercedes Benz, Allianz, the Human Vaccines Project, and many more. Our team consists of over 250 multi-skilled staff split between offices in Berlin, Hamburg, and Munich, and London.
Here at Looping Group, we have a distinctive offering for brands we work with. We develop content for earned and owned digital platforms, using data insights, and trends to create content that authentically connects brands with their audiences.
In this world, attention has become extremely scarce. To win attention, brands must now combine the art and science of storytelling. We put this at the heart of our product and service offering, uniquely combining the two to create content that commands attention, engages customers, and drives tangible business results. As an independent agency, we have ample opportunity to explore various solutions for clients and truly think uniquely. We are a tech-enabled comms agency built to think ahead of the modern world.

OUR INCLUSION STATEMENT

Every role at Looping Group is open to applications from all sections of society. We believe that embracing difference is critical to the success of Looping Group. We see potential in every individual regardless of: race, ethnic origin or nationality; religion or belief; physical or neuro ability; socio-economics or age; marital, domestic or civil partnership status; sexual orientation, gender identity, or any other characteristic that makes you, well, you.

We are committed to conscious inclusion to create a sense of belonging, connection and shared purpose within our teams. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work. We know it’s the right thing to do, and we know it will make us all happier, fulfilled, and successful in our work

Don’t meet every single requirement?

At LOOPING GROUP, we are dedicated to creating a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.