MADAME launches own product “Le Sérum” under the brand MAISON MADAME

Words by

Anja Suren, Director Corporate Communications, LOOPING GROUP

MADAME magazine knows the recipe for a successful fashion magazine:
dovetailing print with other areas, from social media activities and events for their fellows to services for customers and exclusive shopping offers.

The creative minds behind MADAME, Petra Winter and Bettina Billerbeck, have launched their first beauty product "Le Sérum" under the umbrella brand MAISON MADAME. the new luxury health brand for women over 40. "Le Sérum" was developed by MADAME's own health and beauty experts. These experts have already addressed the needs of menopausal women as part of tlhe MENO MISSION initiative that was launched in 2022. The new line of cosmetics is also designed to meet the needs of women over 40 and is made in Germany without the use of mineral oils, microplastics, silicons or parabens.

"Le Sérum" is available at for €119 and exclusively at Ludwig Beck at the Fünf Höfe in Munich ( and, at the Apropos concept stores in Cologne, Düsseldorf and Hamburg, at Garhammer in Waldkirchen and at the perfumery at Rottach-Egern.