LOOPING GROUP
extends its scope further
into the advertising business

Words by

Anja Suren, Senior Lead Corporate Communications, LOOPING GROUP
10.06.2022

CEO Robin Houcken and CPO Dominik Wichmann in conversation with W&V.


We approach the world of advertising the Looping way: “Advertising based o a true story”.

It’s a claim that directly corresponds with our journalistic background. We think social media first and build it upon true stories that can last up to eight or nine minutes. Stories that have a sustainable arc of tension and a tailored dramaturgy. We work with top notch journalists, creatives, and producers. 
Take a deep dive, read the whole interview in the current W&V Quarterly and see what we at LOOPING GROUP learned from the London-based international advertising world, and why it is so important to think in an integrated way.