MONSIEUR relaunched on newsstands as an independent magazine

Words by

Anja Suren, Director Corporate Communications, LOOPING GROUP

The new magazine MONSIEUR relaunched as an independent lifestyle publication. MONSIEUR focuses on men aged 45 and over and tackles the major social issues surrounding masculinity. MONSIEUR wants to create a companion for contemporary luxury that reflects social change, but also the life of their readers. For MONSIEUR, change is not a temporary phenomenon, but a permanent one: Men must change. "It's about the longing for a masculinity that doesn't deny itself, but also doesn't pander," says Editor-in-Chief Alexandros Stefanidis. His team, including Fashion Director Konstantin Spachis and Art Director Kathrin Wirtz, have revamped the magazine completely: Apart from the brand name, nothing remains the same.

MONSIEUR is published four times a year and is included in the ePaper edition of Handelsblatt, Germany's leading business newspaper with a circulation of 101,900 (IVW III/22). Monsieur has a print run of 50,000 copies. Each issue of MONSIEUR is also distributed to 10,000 MADAME subscribers. Overall, MONSIEUR is one of the widest-reach magazines for male lifestyle in the German-speaking countries right from the start.