BMW’s editorial content reaches out to customers worldwide
OUR CHALLENGE
To bring BMW.COM to life: a digital customer magazine and the centerpiece of the brand’s customer-facing communications eco-system. The site publishes editorial stories from all corners of the world, with a focus on automotive lifestyle, design, performance, innovation and sustainability, as experienced through the BMW lens.
PLAY
BMW Youtube (The 8 x Jeff Koons)
“Art is an amazing vehicle. It gives us an essence of our own potential, and I hope that’s what is captured in this car.”
Jeff Koons, Artist
No story can be told without thinking about where audiences prefer to consume them.
PLAY
Daniel Nguyen (Obsessed x BMW)
OUR APPROACH
The stories on BMW.COM are told by editors, art directors, graphic designers, and project managers from the LOOPING GROUP team. They serve a global audience with fresh, weekly content in five languages. LOOPING GROUP handles the entire project and production chain, from pitching and planning to production and publishing.
Daniel Nguyen (Obsessed x BMW)
More than 50 quality pieces in five languages each year
“One of the big things for me was, we can make the whole world sound differently”
Hans Zimmer, Film Score Composer and Music Producer
PLAY
BMW ( BMW x Hans Zimmer)
THE RESULT
With the support from LOOPING GROUP, the BMW stories live simultaneously on multiple platforms. Our team hits the go-live button several times a week. They are publishing more than 50 quality pieces in five languages each year, supported by an ongoing stream of podcast episodes and in-app content.
And there’s so much more to come …
PLAY
BMW #WhatEverHappens
