Asus were searching for a global campaign idea to relaunch their new range of Zenbooks. They wanted a storytelling approach that spoke to and about the customer, rather than only focusing on the product features and the brand.
OUR CHALLENGE
Asus were searching for a global campaign idea to relaunch their new range of Zenbooks. They wanted a storytelling approach that spoke to and about the customer, rather than only focusing on the product features and the brand.
Incredible comes from within
OUR APPROACH
We created a campaign idea built around the concept: „Incredible comes from within “. A line designed to tell two stories at once, one about the creativity that lives within us all, the other about the incredible Zenbook features that unlock this creativity.
A journey to the inner incredible
THE RESULT
An epic film launched the campaign which instantly attracted 1.3M Twitter viewers. Within the first 5 months it made more than 144 impressions by 448 published contents. The campaign video reached more than 2.1M views, while all video posts in total have achieved 24.25M views so far.
„Make the viewer ask questions.“
Reuben Wu, artist and photographer
