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SHOOTING

THE IMPOSSIBLE

SHOOTING
THE
IMPOSSIBLE

The Asus Zenbook Story
READ HERE
SOUND
3 Minute read

An incredible artist with a unique craft.

OUR CHALLENGE

Asus were searching for a global campaign idea to relaunch their new range of Zenbooks. They wanted a storytelling approach that spoke to and about the customer, rather than only focusing on the product features and the brand.

Incredible comes from within

OUR APPROACH

We created a campaign idea built around the concept: „Incredible comes from within “. A line designed to tell two stories at once, one about the creativity that lives within us all, the other about the incredible Zenbook features that unlock this creativity.

A journey to the inner incredible

THE RESULT

An epic film launched the campaign which instantly attracted 1.3M Twitter viewers. Within the first 5 months it made more than 144 impressions by 448 published contents. The campaign video reached more than 2.1M views, while all video posts in total have achieved 24.25M views so far.

PLAY

PLAYPAUSE

„Make the viewer ask questions.“

Reuben Wu, artist and photographer

PLAY

PLAYPAUSE

A STREAM OF

GREAT STORIES

Digital Marketing Always-on Storytelling Content Planning Editorial Content Production

HERITAGE MEETS

FUTURE

LET THE
CITY TALK

Cologne
Calling