The city needed to reinvent its whole communication structure
OUR CHALLENGE
Cologne, a cultural and economical center for the Rhineland, is the fourth-most populous city of Germany. The communication processes and synchronisation of the communicating departments needed complete modernization in the course of a greater administrative reform. A hugely complex task. Where to start?
Photo by Kai Pilger
The perfect pair: a holistic communication strategy implemented by a newsroom
OUR APPROACH
To enable the City of Cologne to communicate in a modern way we chose a three-step approach: We made a comprehensive analysis of the municipal communication processes. We developed a modern communication strategy for the entire city. And finally we implemented a physical newsroom.
Today, Cologne communicates quickly, efficiently and without silos
THE RESULT
Our approach was tailored exactly to the needs of the City of Cologne and allows them to act quickly, digitally and without silos. This has brought significant increases in effectiveness and efficiency. The press officer of the Mayor affirms: "Looping Group has brought us an enormous step forward in our communication."
Photo by Patrick Reichboth
