Münster is beloved by its people – but communication is complex
OUR CHALLENGE
Münster with its 320,000 inhabitants is an attractive town with a rich cultural life. The city administration faced communication challenges: How can digitalization create efficient structures? How does leadership have to change? How does the newly established newsroom best fit into the complex communication landscape?
Can a city be diverse and act united at the same time?
Münster Press Office / Angelika Klauser.
OUR APPROACH
As always, our approach has been holistic. We supported the city of Münster in the systematization and target-group-oriented management of its communication. And we defined the necessary goals, roles, core messages and processes together with the city and across all departments and offices in the form of a communication strategy.
Now within reach: A communication that is really aligned between all stakeholders
THE RESULT
The communication strategy has just been presented to the city's board of directors. However, with its recommendations on key topics, it already provides the Lord Mayor and the departments an important basis for discussion. Ways have been worked out, too, on how cooperation across all stakeholders can be achieved much easier.
Münster / MünsterView Press Office.
