How do you use a brands glorious past to refresh its future?
OUR CHALLENGE
Our task: to help Garhammer celebrate their 125 year Jubilee while ensuring they are well prepared for the future. Modehaus Garhammer is one of the leading fashion retailers in Bavaria. By 2022, they wanted to sharpen their market positioning and develop an engaging narrative that could be translated into a jubilee magazine as well as a film, all designed to say „thank you“ to their customers and partners.
The new narrative came straight from the heart – Garhammer is truly the perfect host
OUR APPROACH
We updated their positioning and developed a brand narrative: Garhammer is the perfect host. We identified Original Garhammer stories to be featured in the magazine and transferred the new company image into an emotional movie.
A narrative that sets the tone for all the festive communication
THE RESULT
The magazine got rave reviews. It was considered a great success by both the client and their customers.
PLAY
